Conceived in 2003 in Australia, initially, the Blue November is a campaign that aims to awareness of prostate cancer – one of the most popular and dangerous for the male population. Hence, the importance of aggregating ideas for the Blue November in companies, helping more people to become aware of the risks and learn how to prevent and help others.
Increasingly, organizations are working on alternatives to generate more health, well-being and awareness for their employees. This is where the good action ideas for the Blue November.
After all, after the Yellow September it's the Pink October, it is important to highlight awareness of a highly aggressive type of cancer for men.
With this, it is important to alert everyone so that they know how to prevent themselves, guide relatives and friends and even how to deal with the situation.
So let's see what ideas for Blue November in companies can be applied? Just continue reading this post!
What is Blue November?
It all started in 2003, in Australia, when a group of friends decided to grow a mustache (an outdated outfit at the time) to get everyone's attention about something: male health.
The trend grew rapidly and dozens of men came together to create the Movember Foundation, a non-profit organization.
The main objective of the group is to raise funds to promote research and treatment against prostate cancer – among other diseases that affect men.
Since then, more than half a million dollars it has already been leased, which has become 770 projects and research focused on improving male health.
We are talking, therefore, about elaborating some ideas for Blue November in companies for the following reason: there are already 20 countries that join the movement, including Brazil.
Here, the Blue November landed in 2008 in an effort led by the Instituto Lado a Lado pela Vida and the UK residents Society of Urology (SBU).
Thus, in addition to awareness actions that can be established in the work environment, health institutions often offer free or discounted prostate exams.
.Why Movember?
The word comes from the junction of the English words mustache and november (mustache and November, respectively). In the country, blue color it was driven by the other colors that are already traditionally used to reinforce awareness about some problem that society is facing.
In addition, the morning November 17 became characteristically known as the World Prostate Cancer Day. This is where the ideas for actions for the Blue November come in, which can be properly explored in companies.
5 action ideas for the Blue November
Below, we've put together some of the most interesting campaigns that organizations have been working annually to promote and disseminate awareness about the risks of prostate cancer during Blue November in companies!
1. Lectures with health professionals
Urologists, for example, can help their employees understand everything about the disease – from symptoms to risk factors and even the means of detecting, diagnosing and treating prostate cancer.
This may help in part, because there is still a lot of misinformation on the subject. If your company brings a specialist professional to explain collectively, there is a concentration of knowledge that can be shared among colleagues.
This idea for Blue November in companies tends to motivate the search for the exam.
2. Run hat-raising campaigns
Because it is a disease that affects men with great prevalence, prostate cancer attacks the body in different ways. The treatment itself often attacks the health and well-being.
For example: chemotherapy tends to have a very common side effect, which is hair loss. Thus, among the ideas for Blue November in companies there may be a hat collection campaign.
It is a symbolic and minor action, but it helps people who suffer a heavy blow to self-esteem when the strands start to fall.
With the hats on, people contribute in a simple and delicate way, but with profound meaning to those who suffer physically and psychologically throughout the treatment against cancer.
3. Engage the campaign across all teams in the company
Internally, HR can work with actions that show the engagement of the whole company in the ideas for the Blue November in the companies. For example: the distribution of blue t-shirts.
Thus, people can use on specific days or throughout the month, depending on the ideas applied. Another interesting point is to rescue the roots of this campaign by asking men to grow their mustaches – or that everyone wear fake mustaches, involving everyone in a creative and fun way.
4. Share ideas for Blue November in companies
Use company social media to promote your November Blue action ideas! For each idea developed, disseminate them on all social media where your brand relates to your audience.
In this way, awareness is greater, more people are impacted and ideas for Blue November in companies are much more likely to reach and inspire those who don't even work with you.
5. Partner with doctors' offices
In addition to the lectures already mentioned, it is possible to offer your employees consultations with discounts or even free of charge. It all depends on the type of partnership you are going to make with the doctors' offices.
This can actively contribute to encourage people to get tested and check on their health status.
A valuable way of saying, explicitly, how much your organization is concerned with well-being and health of all company employees<span style=”font-weight: 400;”>.
It is therefore worth knowing exactly the profile of your employees. In this way, there will be no shortage of ideas for Blue November in companies – and that have everything to do with them.
Organize the HR sector and don't miss important dates
The HR sector is an area of the company that has a large volume of work throughout the year. For this reason, implementing management systems that help the monitoring of tasks makes work more efficient. Thus, no date and campaign is left unplanned.
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If you have ideas for Blue November campaigns in companies or even for other awareness actions that can be explored through your creative HR, share in the comments.
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