Communication in the corporate environment

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In a company, communication is one of the most important intangible assets. If it is efficient, it can contribute to business growth and perpetuity. But if it fails, it can even harm the company's activities and results.

Knowing how to communicate is a quality that counts for any professional and is important in different situations in everyday life, from the preparation of an email to a meeting with clients and investors. A survey conducted by Harvard University shows that 60% of layoffs are related to interpersonal problems, more precisely caused by communication difficulties.

For example, an employee may have a deep theoretical and practical knowledge, but have difficulties in exposing and transmitting the information to others. This can harm not only your results and those of the company as a whole, but also your team, if you have subordinates.
It is often thought that only managers should know how to communicate and get along, but this competence must be trained at all levels and its development and application must be demanded not only by leaders, but also by the human resources department, which must be responsible. for strengthening this competence through courses and lectures.

Many companies have invested in coaching their employees, offering methods and techniques that help develop skills such as listening, answering questions, concise communication, language control and persuasiveness.

Communication, whether oral or written, needs to be clear and objective, easy to read and understand. The less far-fetched the language, the easier it will be to understand its content. This does not mean, however, that the text or speech must have a poorly refined vocabulary and poor detail. The more quality information that is passed in a dialog, the better the end result tends to be.

It is also important that the professional has the versatility to adapt his speech according to his interlocutor. For example, talking to an intern is different from talking to a president. For executive, board and presidency positions, where the time available to each subordinate is smaller and scarce, conversations must be quick and objective, always paying attention to what was asked. But for those who are still at the operational level, all the details count and the more detailed the content passed to them, the better the learning and the results in practice. Realizing if the speech is adequate and is being well understood by the other end is essential for successful communication. Therefore, asking and giving feedback is a good thermometer. Knowing how to speak and make yourself understood is essential for the good results of a business. If there is no understanding, it's time to readapt the speech and use other ways to convey what you want.

Mariana Zarvos is Executive Search Manager at HR Consultant UK, with experience in all stages of the selection process, for operational and executive positions, serving clients from different segments.


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