2021 brought a change in behavior in the way the population consumed content. With social isolation, podcasts gained strength and became a good option to occupy time. Today we’re going to talk about the best podcasts of 2021.
In 2021, the podcast was already becoming a trend. One IBOPE research, for example, showed that more than 40% of people who have access to the internet (about 56 million) have listened to at least one podcast.
One of the leading audio streaming platforms, Spotify, pointed to a large increase in podcast listeners in the second quarter of 2021. And the trend continued in the later period, which did not happen with the consumption of music, for example.
With a greater interest of the population in the category, the podosphere – the world of podcasts – gained more followers. It is even possible to create content in free apps for smartphones. This means that anyone can become a podcaster.
One of the advantages of the podcast is that it can be heard from anywhere, whether in the comfort of your home, in the car or on public transport on the way to work. So, why not optimize your time to listen to options that can leverage your business?
A series of podcasts on entrepreneurship, human resources, finances and economy. Therefore, in this article, we will list the best podcasts of 2021 that can help your company grow.
You will know:
- What is a podcast ?;
- Is it possible to learn by listening to a podcast ?;
- How can I use them in favor of my company ?;
- 9 best podcast of 2021 that every entrepreneur should listen to.
So, come on!
What is a podcast?
Before we talk about the best podcasts of 2021, we need to understand what a podcast is and what its purpose is.
It is basically about an audio content, which resembles a radio program, but the difference is that it is available on an online platform.
In this way, the listener can consume the material at the time he prefers and wherever he is. Another differential of the podcast is that anyone can create a program and host it on a streaming platform, without needing a supporter or space in broadcasters.
The only negative point is that these hosts do not pay anything to the content creator, so the way to monetize is to get sponsors, which is not so simple.
Either way, the podcast is a possibility for anyone who wants to share knowledge.
Is it possible to learn by listening to podcast?
There are the most varied amounts of podcast editorials, from daily news to language courses, audio series, among others. As already explained, it is enough to want to share knowledge in order to transform it into a podcast.
The cool thing about the podcast is that you can choose the topics that interest you most, like learning English or other foreign languages, delving into personal finances or even literature tips.
How can I use them in favor of my company?
There are a number of podcasts focused on subjects of interest to entrepreneurs: finance, human resources, economics and entrepreneurship are just a few examples. So it is interesting to spend a few minutes of your day listening to them.
Even though he is not responsible for HR sector of your company, it is important to know the news and how to improve the relationship with employees. If you take care of finances alone, nothing better than learning about the topic.
In addition, it is also possible for your company to sponsor a podcast in the sector, as advertisements in these programs have become yet another marketing option.
So, use the best podcasts of 2021 to leverage your business and acquire knowledge in your area of expertise.
9 best podcasts of 2021
Don't even know where to start listening? We selected the 9 best podcasts of 2021, indicated for all entrepreneurs.
1. Mundo RH Podcast
One of the main UK residents human resources portals created, in 2017, a podcast on the topic. Weekly, every Friday, it contains content of up to 20 minutes, including interviews with experts.
Among the topics discussed in the podcast are career planning, talent recruitment and retention, people management and the trend in employee benefits. Mundo RH can be heard on Spotify.
two. HBR Ideacast
Another program among the best podcasts of 2021 is the HBR Ideacast, authored by Harvard Business Review. The material is produced entirely in English and features weekly interviews with industry experts.
Presented by Alison Beard and Curt Nickisch, it addresses issues such as digital transformation<span style=”font-weight: 400;”>, productivity, gender equality, skills necessary for the leadership of companies, among others.
This podcast can be heard on Google Podcasts, Spotify and Apple Podcasts.
3. Firm Talk
Another very interesting podcast for those who want to know more about human resources is Papo de Firma, created by Magnetis. Slightly different from the others, it talks about the importance of the financial health of employees for productivity at work.
In addition, it also addresses people management, organizational culture and leadership, always bringing together experts in the sector to comment on the chosen topic. They are episodes of up to 40 minutes and can be heard on Spotify, at the Deezer and in SoundCloud.
4. Ted Business
You may have heard of Ted Talks, lectures by experts on various topics and that he was famous especially for his videos on Youtube. Updated to the current scenario, the content is now also available in audio, in podcast format.
Ted Negócios brings together speakers in the area of entrepreneurship, business and innovation. It brings content on business economics, tips on how to become an entrepreneur, among others. The podcast can be heard on Apple Podcasts.
5. Entrepreneur's balconies
Created by the expert digital marketing Erico Rocha, the Sacadas de Empreendedor podcast focuses on small businesses.
In daily one-minute programs, the presenter gives tips on the ideal way to sell products, how to win and retain customers and how to make a good launch.
For offering short content, it is one of the best podcasts of 2021 for those who have little time and can be heard in traffic, with ease. Sacadas de Empreendedor is available at Spotify and on Apple Podcasts.
6. Like a boss
Led by Paulo Silveira, from the Caelum Alura group, and Rodrigo Dantas, CEO of Vindi, Like a Boss, one of the best podcasts of 2021, is organized by seasons. Each brings six interviews with leaders of major companies such as 99, Avenue and PayPal.
The podcast is in its seventh season and can be heard on several streaming platforms, including Apple Podcasts, The Spotify it's the Deezer.
Finance and Economy
If you don't even understand personal finance, it is very difficult to manage your company's finances, right? For this reason, one of the best podcasts of 2021 in the category is Primocast, idealized by Thiago Nigro, from the Youtube channel Primo Rico.
In the podcast, he talks about financial education, better forms of investment and entrepreneurship. The content is weekly and can be heard on Spotify, at the Deezer, at the Google Podcasts and on Apple Podcasts.
8. Boletos Paid with Nath Finance
In the same vein as the previous one, we have the finance podcast presented by the financial administrator and advisor Nath Finanças. She explains in a relaxed and accessible language everything you need to know about financial education and how to best invest money.
Every week there is a new episode that addresses, for example, how to get out of debt, home economics and how to invest in the stock exchange.
Boletos Pagos, which enters the list of the best podcasts of 2021, is available at Spotify.
9. CBN Podcasts
The CBN (Central Brasileira de Notícias) network has a series of podcasts on economics. From personal finance to the economy in the world. One of them is CBN Dinheiro, focused on financial education, which brings daily content.
It is presented by the engineer, professor and investment manager Mauro Halfeld.
Another very interesting option is CBN Economia, which daily presents news about the economy in Brazil and in the world. The podcast brings together a series of commentators who are experts in the sector.
In addition to these two, the other creations of CBN are available on the main streaming platforms and can be consulted on here.
Even if you want to understand even more about financial management and have a little more time available, on our blog, we have already indicated 10 books on the topic in this article.
As you can see, there is a wide choice of podcasts that can be useful for your learning and for the management of your business. These are just a few examples of the best podcasts of 2021.
Best of all, they can be heard from anywhere, without impacting your daily activity routine. Enjoy the ride in the car, the minutes on the treadmill at the gym and acquire knowledge.
Did you like this content? Leave your comments, point out the best podcasts of 2021 for you and ask questions about this topic below