The number of elderly people in Brazil exceeds 23 million. IBGE data estimate that in 2060 about 25% of the population will have more than 65 years. In view of this scenario, a concern arises in relation to the seniors and the job market. How is the hiring seniors?
With life expectancy increasing, many elderly people want to keep their mental and physical health high through work, following the market even after retirement.
In this way, companies saw an opportunity to develop programs for the hiring seniors. Pepsico and Bob's, for example, have programs for hiring seniors who value experience and the diversity of generations.
And to enhance this practice regarding the creation of programs for the hiring of the elderly, there is also the incentive of UK residents legislation.
Like, for example, the Senate Bill (PLS) 154/2017 which establishes advantages for companies that employ elderly people, such as the deduction on net income from the social contribution calculation base.
Advantages of hiring a professional in old age
One FGV study with PWC showed that by 2040, 57% of active UK citizens will be with 45 years or more. The number of workers over the age of 60 has even exceeded 7 million, according to Pnad / IBGE research.
An expressive number, which reflects the companies' commitment to programs for hiring elderly people. We highlight below the main benefits of investing in senior citizens.
- greater responsibility;
- demonstrate confidence;
- exercise their work with great dedication;
- have great professional experience;
- they have great emotional maturity.
But how can these advantages help in the daily life of the company? We will tell you below.
1 – Greater responsibility
Responsibility and commitment to work, which company does not want to have employees with these characteristics?
And there is an advantage for those who bet on programs for hiring the elderly, because “wearing the company's shirt” is up to them. With that, there is a greater sense of responsibility.
They feel they belong to the company and will do everything to ensure that it achieves the expected results. Especially because seniors find it easier to understand their role in the company and they know that their commitment directly impacts the objectives.
2 – Show confidence
Due to the knowledge and professional experience, senior employees inspire more confidence in the work environment.
If a young person is in training, the employee of the third age is more convinced to make decisions and even succeeds anticipate some scenarios. They are even more prudent and have a broader view of what is going on around them.
This long baggage not only conveys that trust to the company, but also a confidence in its own work and in what it can offer the company.
In this sense, many companies are encouraged to invest in programs for hiring seniors that somehow positively impact the entire team.
So, they can use these professionals as a source of inspiration for young people due to their long baggage sociocultural.
3 – Exercise their work with great dedication
Because of this incessant desire to remain active, the dedication is the front line of this age group. They want to feel useful and that is why if given the opportunity, they will grab you tooth and nail.
Even because of the ease we mentioned in “dressing the shirt” of the company, they are extremely dedicated to the goals that the organization outlines for them. It even makes the goals of the company its own goals and values the job they have.
4 – Have a great professional experience
Who has never heard the saying that the elderly are the “voice of experience”? Yes, this is one of the reasons that impacts companies in the creation of programs for the hiring of the elderly.
This experience impacts not only on the great power of decision and a greater facility to diagnose problems, but also serves for them to influence and contribute to the growth of the youngest, something like a strong and daily mentoring.
In other words, this exchange of experiences between generations is one of the main advantages of those who adopt programs for hiring the elderly.
5 – They have great emotional maturity
While the new generation has a hard time dealing with problems and finding ways to get out of them, old age is extremely resilient at work.
This is because their emotional maturity, due to their professional experience over the years, helps them to accept obstacles and especially to resist problems.
They are not easily disappointed. On the contrary, they give the face to hit due to their high emotional intelligence. are able to assess events in advance in the face of great ability to cope and control your own emotions.
Examples of Hiring Programs for the Elderly
Between 2013 and 2017 there was an increase of 43% in the number of professionals hired with a formal contract with 65 or more, revealed the PNAD.
These numbers are due to companies that bet on hiring programs for the elderly. We selected some organizations that have adopted this type of program in their reality.
In 2017 alone, there were more than 80 hires aimed at people with over 50 years. THE Pepsico it has one of the programs for hiring the elderly, including the “Golden Years”, which hires people in this age group.
They also have the “Ready to Return”, a project where professionals over 50 are selected who spend ten weeks receiving training and mentoring.
In addition, they perform a specific function in the company, in a remunerated manner, with the possibility of taking effect after the testing period.
São Francisco Group
One of the major private health groups in the country, the São Francisco Group, also invests in programs for hiring the elderly and created the “50 more”, which allocates vacancies to professionals with over 50 years.
The main objective according to the group is to add values through generational diversity and mainly the exchange of experiences between different age groups.
Grupo Pão de Açúcar
THE Grupo Pão de Açúcar was one of the forerunners of programs for hiring older people. In 1997, creating a specific program to admit people with disabilities over 55 years.
The program has taken on such a large proportion that it is currently more than 1200 employees in this age group. Currently, the hiring of senior citizens has become part of the routine of the company's admission processes.
Since 2003, the Pizza Hut it also invests in programs for hiring elderly people.
It is a process where professionals with over 60 years who want to get back into the job market receive training and work for four to six hours a day. They are entitled to remuneration, medical and dental insurance, basic food basket and other benefits.
The restaurant chain Bob's it also invests in its routine in programs for hiring elderly people. In this case with the Bob's Melhor Project, which hires people between 45 and 65 years old.
These professionals receive training to offer personalized service to customers.
Importance of exchanging experiences in the company
Programs for hiring older people are gaining momentum in the current market. If before these professionals decided to end their activities at a certain age, today they come with more energy than ever to move forward in their careers.
And who wins with that are the companies that bet on the programs for hiring the elderly.
Because, in addition to the possibility of generating a great exchange of experiences between different age groups, dedicated professionals will be available, with greater emotional balance and who can become mentors for the youngest.
Have a strategic HR to implement the hiring of the elderly
Throughout this article we could see several companies that are already betting on programs for hiring seniors effectively and with great success. Programs that may serve as inspiration to create your plan for hiring seniors.
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Does your company have any type of program for hiring seniors? What do you think of this initiative? Leave a comment in the post and tell us.