We know that a company's greatest asset is its people. It depends on them whether or not a business succeeds in the market. However, when we talk about people, we are not just referring to customers, but also employees. They are key to success and, therefore, it is essential to develop a sense of belonging among them.
Just thinking about it, we have prepared this content with several tips so that you can implement measures that encourage the feeling of belonging in your employees, even in difficult times like the current one. For this, we will address the following points:
- conducting internal research;
- optimization of internal communication;
- definition of purposes;
- celebration of employee achievements;
- attention to the team's personal care;
- demonstration of confidence.
If you want to go deeper into this topic and understand the concept and benefits of the sense of belonging, we also recommend reading this other article here.
Now, in today's article, we'll understand in practice how to develop actions that encourage employees to really “wear the shirt” of your business. Come on?
What is a sense of belonging?
sense of belonging it is the continuous result of the company's appreciation for its employee and vice versa. It encompasses the feeling of feeling useful, valued and accepted in the workplace.
Human beings, in all areas of their lives, need to feel that they belong to their community. This is a basic issue, as is slaking hunger and thirst. So when this doesn't happen, the person tends to withdraw and feel discouraged about their environment.
In the professional cycle, this feeling is only developed when the organizational culture is structured to recognize the achievements of its employees. Therefore, you need to include values, habits and beliefs that your team is a fundamental part of business success.
When this does not happen, the lack of a sense of belonging can have major negative consequences, both for the employee and for the company. The person can become unproductive, in addition to affecting their mental and physical health.
Therefore, the people management The organization needs to be constantly developing actions to reinforce the sense of engagement and belonging of the entire team.
How important is it to develop a sense of belonging?
No person will strive to the point of “wearing the shirt” of the company if they don't feel part of it. It is likely that he will accept new opportunities first that seem to value his skills more.
Therefore, the negative consequences for the company can be great. A feeling of unworthiness can haunt employees and affect the entire team. This can lead to organizational disconnection and generate:
- lack of initiative and creativity;
- high staff turnover;
- high levels of dissatisfaction.
That's why a real sense of belonging is needed to maintain well-being and build strong, successful teams.
By strengthening relationships between the team, leadership and the company, it is natural that employees feel more and more encouraged to achieve their goals and improve their knowledge and skills.
In addition, belonging generates a feeling of professional satisfaction, which makes employees develop a more constructive and happier job.
The sense of belonging and the coronavirus
In addition to the points discussed above, the feeling of belonging becomes more crucial than ever for business success. the pandemic of new coronavirus implied a series of changes in the work routine in companies.
Several employees were forced to remain at home to prevent the spread of the disease and to carry out their tasks for home office. Given this new reality, some critical points need to be considered, such as: the levels of stress, anxiety and depression of employees.
Remote work tends to increase people's sense of isolation, as there is no longer that daily interaction with other team members. Coffee breaks, moments of brainstorm, personal conversations and even the famous after-hours happy hour cease to happen.
all this affects the performance of the team and reflects on the feeling of belonging. Therefore, companies need to be concerned with keeping the team integrated and constantly engaged.
It is necessary to reinforce the organizational culture and readjust actions to encourage team satisfaction. At this point, it will be essential that some points are put into practice so that all people feel that they are an important part of the corporation and of the work teams.
How to stimulate the feeling of belonging?
Now that you understand the importance of a sense of belonging in your company, the time has come to understand how to introduce it into the reality of your business. Check out a list of the main actions to encourage your team below:
Conduct internal surveys
It sounds obvious, but conducting periodic internal surveys is a crucial starting point for a well-defined strategy. After all, who better to know which measures engage the team than the employees themselves?
Therefore, regularly conduct an engagement survey among employees to understand if they feel connected to the company and what steps they consider important to take.
The initiative to listen to them is very important for the feeling of belonging. This demonstrates how the company is concerned with considering the group's needs.
Optimize internal communication
Good communication is key to improving the results of a company as a whole. The feeling of belonging is no different, it eliminates noise and increases everyone's interaction.
Therefore, to optimize internal communication, your company must create official communication channels about the main activities of the business. In moments of home office, like today, communication becomes even more relevant, together with the sense of belonging.
Attention must be redoubled and employees need to realize that, even at a distance, their roles and commitments remain the same.
Have well-established purposes
Another fundamental point for the feeling of belonging is that employees know exactly why they are doing their work. To work with satisfaction and dedication, they need to know what they can achieve with their results.
The purposes, therefore, must be well established, as well as the return they will have. Besides benefits the organization must offer other forms of return.
Having a purpose aimed at improving society or the environment, for example, are great allies. Most people are encouraged to undertake tasks that are transformative in their communities. They feel part of a greater good.
Ensure transparency in all actions
On a crisis scenario economic as we live, it is normal for people to feel insecure at work. The fear of losing a job can add to the team's stress and distrust.
Therefore, passing all relevant information to employees and making all decision-making clear are extremely necessary steps. This even involves clearly announcing the current business situation and whether there is a possibility of layoffs.
Celebrate employee achievements
Especially in times of great uncertainty, companies tend to leave aside important points of day-to-day, such as the celebration of employees' achievements.
However, this is important for everyone to feel valued. For this, the company must establish goals and deadlines to be achieved and, thus, value the goals achieved.
In addition to offering bonuses and developing a commission plan, the company needs give visibility to these achievements in front of the other team members. The employee must realize that their good work is being recognized by everyone.
Pay attention to the personal care of employees
More than recognizing the team's professional performance, the company must show that it cares about the well-being and mental health of all.
Currently, she still needs to recognize that social isolation and the consequences of the coronavirus in people's lives also affect the professional sphere.
A survey of the YoungMinds Institute, for example, showed that the impact of covid-19 has been great, especially in the lives of young people with pre-existing health problems. Due to this, An increase in anxiety, insomnia and panic attacks is visible during this period.
All of this needs to be considered, as it can have a direct impact on employee performance. Therefore, the organization needs to encourage and even provide some services aimed at mental health, such as psychological care.
Especially in the home office, employees may feel that their work is not seen and thus become discouraged. To avoid this problem and increase the feeling of belonging, leaders need to demonstrate trust to their subordinates.
The company must align with its leaders the definition of clear expectations for employees and create a schedule of feedbacks. Thus, it will be possible to demonstrate to the team that each action taken is done and that it will be analyzed at the end of each evaluation.
As you can see, there are numerous ways to inspire employees' sense of belonging. For all these measures to be put into practice, the company must, first, structure your organizational culture so that it becomes intrinsic to your business. Thus, the concern to maintain the team's satisfaction and integration will be constant.
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