“I’m a business school student during the day, a fashion influencer and entrepreneur the rest of the time”

A 20 ans, Kimberly Bailly est influenceuse, entrepreneuse ... et étudiante a l'Essca, sur le campus lyonnais.

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“From the start of my studies at Essca, I started to be more and more active on social networks, showing off my outfits and my new purchases. I realized that my posts were well received by my community.

But I became fully aware of the influence I could have on the target of young women the day when, after talking about a dress on social networks, and this in just a few days, the saleswomen of the store distributing this dress informed me that several people had come “on my behalf” to get it.

From 300 to 500 pieces

This was the trigger: I realized it was time for me to seize this opportunity and create my ready-to-wear brand.

My parents are not in entrepreneurship, nor in trade. I didn't necessarily want their help, but rather a real desire to learn on my own. I discovered everything on the job and I started by building a business plan to define my strategy: positioning, marketing, service providers, prices but also financing.

I was lucky to benefit from the financial support of my relatives to launch my project. Obviously, it is indeed a loan for which I am committed to repaying it each month.

I was thus able to release my first collection with two models of shapely and flattering bodysuits for all women's morphologies. Since then, I have released two other collections, one of long skirts and another of handmade necklaces. The next will be dedicated to belts with a production of 300 to 500 pieces as for each collection.

“Some service providers or suppliers saw me as a kid”

By creating my brand, I discovered this exciting and fulfilling universe that is entrepreneurship… and also its difficulties. Being your own boss is certainly an advantage, but in each project there are failures, stages to go through that are long and trying, and this requires a great deal of self-confidence.

Given my young age, I had to assert myself in order to gain respect and be taken seriously by service providers or suppliers who saw me as a kid. In difficult times, I completely disregard my age. It gives me confidence and the strength to say loud and clear that I'm not going to be walked on.

When you're an influencer, creating a brand has become almost commonplace. So I had to fight at the beginning to show my community and others all the work behind, that I was creating the products from A to Z that I was selling and that I was not buying dropshipping products.

For me, the important thing is to succeed in keeping your head up and staying focused on your goals without losing your footing. The rest comes only from common sense: getting information is not difficult, contacting others is not difficult either when you have a well-defined project.

“My days are well organized”

Over time, I feel that I am perfecting my expectations and professionalizing myself. For example, I am in regular contact with a business lawyer to be supported in my efforts to create my business and my site, but also for contracts related to my role as an influencer.

Granting a student life and a professional life is not given to everyone. It's a hell of a pace to keep up! My days are well organized so that I can follow my classes, post on my social networks (Instagram, Tik Tok) and those of my brand, make packages following orders, prepare photo or video posts for brands during partnerships and when possible, go to professional events in London.

And it's quite an organization. This may seem innocuous, but for example I have to take into account the brightness for everything related to content creation. I can't take my photos at the end of the day, for example, the content won't be of high quality.

Triple days

When I have slightly lighter weeks of classes, I make sure to get up between 7 and 8 a.m. to be as productive as possible, prepare content, think about new collections and consolidate my brand and its communication to attract new new customers.

I quickly understood that to make a business live and grow, you need concrete communication and looking for ideas from morning to night to make consumers want to buy.

Despite this fast paced life, I don't feel any mental burden. I like to get up every day and tell myself that I'm doing what I love. For me, the key is then to find the balance that can best combine the two activities. It is important to set limits, to afford the possibility of temporarily slowing down the pace of an activity to refocus on the other if you notice an imbalance.

Get out of your comfort zone

Today I know how to start a business and I have lots of ideas in my head but I don't know what tomorrow holds. That's why I intend to continue my studies for now. I still have three years left.

Since the creation of my brand, I have often felt in my discussions with my relatives a feeling of discouragement to launch themselves into such a project with, deep down in them, the fear that it will not work.

For me, above all, you have to get out of this pattern of fear to be able to really get started and create. A project is never certain, but if you stay in your comfort zone without taking risks, you cannot succeed. »

To note

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