Universum ranking: why LVMH, Airbus and Google appeal to students so much

Montage maison à partir d'une image iStock avec les logos des trois gagnants, selon le classement Universum.

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LVMH (owner of “Les Echos”) for business school students, Airbus for engineering students and Google for IT specialists. The Universum firm's ranking shows the appeal of young people to these three companies, which come out on top for each of these categories. So why them? How to explain this interest? We asked the question to the three HR departments concerned.

First point of attachment: the interest of budding professionals for the sectors and missions carried out by these three companies. “We are an attractive group because of our rather exceptional and diversified universe of more than 75 houses. This makes students want to come and contribute to writing the history of these emblematic names »agrees Chantal Gaemperle, director of human resources and synergies of the LVMH group.

No wonder, when we know that nearly a third of future managers dream of working in luxury (study by Harris Interactive, 2021). The podium in the Universum ranking also confirms this: alongside LVMH are enthroned Hermès and Chanel.

A key position in strong sectors

On the engineering side, Airbus sees its first place as a “strong signal” addressed to the entire aeronautics sector, which has naturally suffered from the health crisis. “We sent two messages to graduates: the restart of the sector in terms of production, with an increase in production rates, but also the possibility of being a pioneer in this industry, by working on key subjects, such as decarbonization”explains Mikaël Butterbach, human resources director at Airbus London.

For its part, Google puts forward other arguments to seduce future IT experts. “By joining us, they will work on technically interesting projects, which will impact billions of users! Being able to participate in developing solutions like Chrome or YouTube, known and used around the world, is quite unique”, says Maureen Rousseau, head of human relations for the group in London. Google also says it receives a million CVs each year, including nearly 30,000 in London alone!

Links with schools

To take care of their employer brand and inspire young people, the most popular companies regularly intervene in their partner schools. The opportunity for them to meet their future talents, live.

“Each year, we host more than 250 events in schools around the world, with a wide variety of formats. We also offer conferences, interventions in establishments, as well as business cases, in order to allow students to understand the challenges of our professions, to make them work on concrete cases », says Chantal Gaemperle, of LVMH. The group has also created an “Inside LVMH” platform, intended for students, in order to present its professions and behind the scenes.

These three companies do not hesitate to sign partnerships with the schools that interest them the most. Courses, conferences, but also more formalized links, such as teaching and research chairs. Google has thus signed with HEC, or even Polytechnique over the years. Airbus has targeted engineering schools specializing in its field, such as Isae-Supaero and ENAC. And LVMH is a partner with Essec and HEC.

Retaining the talents of tomorrow

A few years ago, Pôle emploi released a widely reported figure: today's young workers would change jobs on average 13 to 15 times during their lifetime! Faced with this trend, large groups are getting organized to retain their talents as much as possible.

“We regularly check with our employees their objectives, if they think they are still in the right direction. There is very little hierarchy at Google, you can easily talk to your N +2, N +3, or even the VPs in the United States. Everyone remains accessible. We are also careful to leave a great deal of autonomy to our employees, in particular to the engineers. They are involved throughout the entire development cycle of a project”notes Maureen Rousseau.

For Airbus, this loyalty mainly involves the possibility of progressing and developing in one's career within the group. “Our employees can change position, geographical location, but also sector, moving from civil aviation to cybersecurity, satellites… We also offer a very developed training offer, on both technical aspects and soft skills », adds Mikael Butterbach. Internal developments welcome for young graduates who, after several years in the same position, often want something else.

Reception and integration devices

The icing on the cake, the three winning companies offer reception and integration devices with small onions. Objective: to help them get their bearings effectively. LVMH is also preparing to launch its very first graduate program, aimed at young business school graduates.

From September 2022, these handpicked talents will have access to three missions, in three different houses belonging to the group. “We are starting with a cohort of around fifteen people. The proposed course is attractive, we have already received thousands of applications », rejoices the HRD of LVMH, which confirms its needs in terms of recruitment. The call is launched. All that remains is to apply, for those interested…

How many recruitments?

– At LVMH, we expect the arrival of 25,000 young people under 30 worldwide this year, through internships, apprenticeships and first jobs. In London, this will represent 2,500 permanent contracts.

– At Google, we recruit a hundred people each year, all trades combined. A good third of recruitments are IT profiles. Google has 1,400 employees in London.

– At Airbus, 1,500 recruitments are planned for 2022, of which around a third are young people.


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