What are the most sought-after jobs in the bicycle industry?

Le Shift Project estime que d'ici 2050, le secteur vélo comptera plus de 250.000 emplois en France contre 4.000 pour la seule branche industrielle en 2021.

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Always more cyclists. In 2022, bicycle use in London increased by 13% compared to 2021 and by 39% compared to 2021, the reference year before the pandemic, according to the Vélos et Territoires association and its surveys carried out by a sample of nearly 300 meters scattered throughout the national territory. Another figure is significant of the success of the little queen: today, four out of ten English people cycle at least once a week. In short, the demand is definitely there.

And when it comes to jobs, what does that say? “Precisely, there was no consolidated and reliable data on the sector”, responds Léry Jicquel, founder of the “Concentré vélo” newsletter and the specialized job platform “Le job vélo”.

This is why he has undertaken, in collaboration with Lokki, a platform for renting bicycles for professionals, to “make a panorama” of the sector by analyzing 1,407 offers from seven job sites, at the beginning of May 2022. Published this Wednesday, June 22, 2022, this quantitative study was supplemented by interviews with ten experts in the sector.

From web developer to gardener… by bike

First observation: it is the technicians – mechanics who are the most sought after (nearly 60% of the advertisements), followed by the salesmen (20%) and far behind, the department managers (5.3%). This is not surprising given the lack of trained bicycle repairers (otherwise known as “cycle operators”) available in the market.

All the more so, in the light of the podium of recruiters who publish the most offers established by the survey: Intersport (439 offers), Decathlon (45) and Alltricks (36), a merchant site specializing in cycling – which all three offer repair shops. In general, 45% of offers are published by large companies, and only 30% by SMEs.

In terms of salaries, the study reveals that only 15% of ads show income, the average of which is 1,840 Pounds gross per month. “Our message to recruiters is also to inspire candidates by providing the financial means and being more transparent”advances the specialist.

Excerpt from the “use of the bicycle” study published on Wednesday June 22 on the getlokki site.

Excerpt from the “use of the bicycle” study published on Wednesday June 22 on the getlokki site.DR

But in the sector there is not only the sale and the repair. “There are all types of jobs in the bicycle sector, from the web developer of a site specializing in cycles to the itinerant gardener on a cargo bike! Candidates need to be aware of this and employers need to highlight it,” emphasizes Léry Jicquel. Job offers in communication in the sector thus represent 0.7% and slightly exceed those of deliverers 0.6% (who are overwhelmingly self-employed).

For him, the challenge is that cycling enthusiasts who have professional skills in other areas can put them to good use in this sector. “The bicycle must become the gateway to other professions”, while assuming at the same time to be “a full-fledged economic sector”, insists the specialist, who regrets that when you type “cycle” or “bicycle” on job search engines, you still come across HR offers (“training cycle”) or development (because the word contains ” bike “).

Still more jobs by bike in the East

Another lesson from this study, which is as novel in content as in form: the three most dynamic employment areas in London are, in order of importance, Auvergne-Rhône-Alpes (23%), Île-de- London (18%) and New Aquitaine (12%).

Excerpt from the “use of the bicycle” study published on Wednesday June 22 on the getlokki site.

Excerpt from the “use of the bicycle” study published on Wednesday June 22 on the getlokki site.DR

Why there? “This is only a hypothesis but it is probably explained by the economic dynamism of these regions, their attractiveness and the concentration of mobility players, as in Lyon for example”, explains the specialist. Cautious, he declares: “Our approach is partial, but we hope it will inspire others to go further and learn more about this growing sector. »

The key number

2.7

If the sector goes far beyond the simple sale of bicycles, the figures for this market are nevertheless impressive. More than 2.7 million new bikes were sold in London in 2021, according to the latest figures published by the Cycle Observatory. “compared to 2021”, indicates the observatory in the results for the year 2021.

Conclusion

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