You may have heard of it, but you really know what is dress code?
Dress code is a dress code that indicates the most appropriate way to dress on a certain occasion. Be it in social events, work environments or even to go to school or college.
The goal is to standardize the look, making all people conform. It can be considered a facilitator when choosing the most suitable clothes for each situation.
Flexibility in the way of dressing is a current reality, observed both on the streets and in the work environment of the most diverse companies.
However, the lack of a dress code may work well for some companies, but be a complete disaster for others. Therefore, it is necessary to be careful and to know the culture of each company well.
What we see today is a need to value personal styles, valuing the feeling of security and authenticity of each person. And this is very valid and important, after all, each individual has their own way of dressing, speaking and, of course, thinking and clothes represent your personality well.
But, as free as people want to feel, it is still necessary to follow a garment pattern. Unfortunately – or fortunately, as it works very well, depending on each case – not all occasions allow for such freedom. Whether social or professional.
And we are not saying that you should ignore your style and follow what “society says”. Dress code does not necessarily mean wear extremely rigid and formal attire.
It is entirely possible to adapt it to your peculiarities. Want to know how? So, continue reading this article until the end and find out what dress code is and how to use it in your favor.
What is dress code, anyway?
Have you ever felt out of place at a meeting or party, as the clothes you used were out of step with most people. Know that the dress code it is adopted precisely to avoid this type of situation.
In free translation, dress code is nothing more than a dress code. An indication of most appropriate way to dress on different occasions, whether at social events, corporate environments, schools or parties, for example.
The aim is to create a garment conformity among people who attend the same environment.
In many cases, the objective is even to create a standardization, as with the use of uniforms. But in general, what is intended is to harmonize the garments according to the occasion and the style of the company.
It is also a way to prevent excessive informality or the use of inappropriate parts.
At first, one of the main functions of the dress code it was to differentiate the nobles from the commoners. A good example is the use of purple, which in ancient times was restricted to kings, emperors and high clergy.
Today she has become a fashion element and anyone who wishes can dress her up. Likewise, many other codes and elements have been expanded, modernized and are becoming more flexible.
It is usually more common to see the specification of the dress code in invitations to big events, like wedding and graduation, for example.
But the dress code is also involved in any occasion, even if in a more discreet and less imperative way, as in the clothes you choose to go to the theater, to a show or to a funeral, for example.
What does dress code mean for the workplace?
Although any prejudice against a person's way of dressing is prohibited, every company reserves the right to hire or not to hire a professional based on the way he behaves and that includes the clothes he wears.
It is important to emphasize that this, in most cases, has nothing to do with prejudice, but with the adaptation of the professional's image to that of the organization. After all, he becomes a representative of the brand and thus must follow certain rules.
For this reason, there are companies that adopt rigid dress code, requiring the use of uniforms or full dress.
Others adopt more flexible codes, allowing for more sporty outfits, with t-shirts and jeans. And, following the trend towards flexibility, some of these more “formal” companies already allow their employees to wear more relaxed clothes on Friday (casual Friday).
Lately, we have seen many companies adopting the “No dress code”, i.e, the absence of a clothing policy. This means that you are really free to choose your outfit – you can even go in slippers or pajamas if you want.
The purpose of this policy is to encourage employees to wear clothes that make them comfortable, believing that with this sense of well-being, productivity and results will increase.
However, only a small proportion of companies adopt the “No dress code”. And it is not because this model is beginning to gain momentum and is the object of the desire of many professionals that it will be unanimous in the future. For many organizations this does not work.
Factors that determine the dress code
Companies have different goals and the dress code is inevitably influenced by profession that you exercise, awork environment and hierarchical level.
Formality tends to be more required when employee interaction with customers is high. This is because whoever hires the company expects to find professionalism and integrity – factors often associated with a more formal dress.
Retail companies tend to adopt uniforms to make it easier for customers to identify employees and to communicate a more serious corporate image.
On the other hand, startups and technology and communication companies, in general, adopt more casual dress code.
The dress code can also be related to the promotion of health and safety. This is the case with professionals working in manufacturing, hotel services, food, medical care or laboratory work.
The company needs to ensure a strict rule for employees to wear protective clothing and accessories.
Importance of dress code in the corporate environment
The way you dress reflects a lot about your personality and has a direct impact on how others perceive you. In a work environment, what people perceive you influence what they think about your professional performance.
The truth is that the book should not be judged by its cover, but in the corporate environment this saying does not work perfectly.
The garment communicates a message. And this message is responsible for transmitting your values and those of the organization, because, when you become an employee, you become a mirror of everything that the company wants to communicate to the market.
That is, whether you agree or not, the dress code defines the image and positioning of the company for customers and society in general. That is why it is so valued in the corporate environment.
Like gestures, clothes are strategic elements for efficient communication.
How to dress appropriately in the corporate environment
The first and most valuable tip for getting your company's dress code right is: use common sense!
O dress code it does not have a defined standard, it is adaptable to the most diverse segments, sectors and hierarchies. However, it is essential to know that more traditional companies will require more formal clothing.
In law and engineering firms, for example, the trend is a dress code more shapel, sober to show the idea of credibility and trust.
Technology and communication companies, on the other hand, do not require much formality and allow for lighter and more relaxed pieces referring to creativity.
This means that following the dress code is not necessarily adopting a totally formal style. The ideal is to observe how other employees dress and try to stay within this standard.
Again, it is worth remembering that following the requirements of a dress code is not synonymous with abandoning your personal style. The important thing is to adapt to the rules without losing the essence of your own personality!
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