Why is video so important in your e-learning environment?

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Why is video so important in your e-learning environment?

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We have already looked at the role of blended learning, a way of learning in which different learning forms are combined. Video is an important part of this increasingly popular learning format. In this blog, we look at the reasons why video is so effective.

Blended learning

If we look at the trends in learning, there is a clear role for blended learning. This form of learning, also known as hybrid learning, consists of a mix of learning methods. This includes online training methods such as webinars, whitepapers, e-learning and YouTube videos, but also traditional classroom learning methods, knowledge meetings and one-on-one coaching sessions. Classroom learning is still the most popular form of learning, but in a year or two this will be overtaken by blended learning.


Video is an important part of the blended learning method. We also call this learning from video observational learning: learning by watching someone demonstrate how something should be done. You learn the fastest by alternating that with doing something yourself. We read in this Kennisnet publication that observational learning ties in well with how our memory works. Our brains have three types of memories: sensory memory, working memory and long-term memory. Working memory, just like the working memory of a computer, ensures the ‘writing' of information to the long-term memory. It processes visual information (image and written text) through a different processing channel than auditory information (sound and spoken text). This working memory is quickly overloaded. When that happens, the information does not end up in long-term memory, but is lost. By – among other things – using video, you prevent the working memory from becoming overloaded.

Four reasons

But what actually causes video to be so friendly to our working memory? There are a number of reasons for this. Firstly, you can determine the pace yourself, which in turn ensures that you can take the time to process new information before continuing. Second, video directs attention in a very focused way, causing focus. Interactive video, in which we actively consume video, is particularly suitable for grabbing attention. Third, a – good – video only contains relevant information, so there is no distraction. Finally, video combines image and sound, so that the working memory is optimally used. Because video combines these four crucial things, it is easier for us to select, organize and integrate information into existing knowledge. The step to applying is then only very small. Of course, video alone is not enough as a learning method. It is precisely the combination with other learning methods that makes blended learning so powerful, for example. But we can no longer ignore the fact that video offers us a learning tool that should not be underestimated.


Curious about the trends in the field of learning for the coming years? We have described these in detail in this whitepaper. Do you need help to put continuous learning on the agenda and to ensure that knowledge development takes on a more strategic role? Please do not hesitate to contact us. We are happy to help you!



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